The K-beauty brand’s cult-favorite lip oil earns one of beauty’s most recognized honors following its nationwide Target debut

NEW YORK, Sept. 17, 2026 /PRNewswire/ — nooni, an MBX K-beauty brand best known for its viral Apple Seed Lip Oil, today announced that its hero product has been named a winner in the 2026 Allure CLEAN Best of Beauty Award for Lip Oil. The lip oil was honored for its lightweight texture, superior hydration, and effortless wear, after rigorous testing from leading beauty editors and industry experts.

This recognition comes at a key moment for nooni following its nationwide debut at Target earlier this month. Marking the brand’s first brick-and-mortar retail presence in the United States, nooni expanded its reach into 1,778 Target stores and Target.com, seamlessly translating its successful online demand into in-person discovery for everyday beauty shoppers. The product has also generated more than 460 million cumulative views on TikTok globally and reached No. 1 in Amazon’s U.S. Lip Care category.

“Having our Apple Seed Lip Oil recognized by Allure is an incredible validation of the product that has introduced so many consumers to nooni,” said Hyungseok Dino Ha, Founder and CEO of MBX. “Coming on the heels of our nationwide Target debut, this recognition marks an exciting moment for the brand as we continue expanding our U.S. presence and making effective, approachable K-beauty part of more consumers’ everyday routines.”

Delivering deep moisture with a glass-like shine, nooni’s Apple Seed Lip Oil blends apple seed oil, nourishing plant oils, fruit extracts, and vitamin E to soften lips and deliver luminous, low-sticky shine. The full collection is available in 25 shades, with 8 best-selling shades available at Target stores nationwide and on Target.com. Apple Seed Lip Oil retails for $15.00 USD and is also available on Amazon, TikTok Shop, Nordstrom, OLIVE YOUNG, and nooni.me.

About nooni
nooni is a Korean beauty brand best known for its Apple Seed Lip Oil collection, though it also offers cleansing oils, lip masks, peel pads, and other skincare products. The brand’s philosophy centers on simple, effective formulas with a “less is more” approach, and its products are manufactured in Korea.

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SOURCE nooni