Rhino USA Closes $15 Million Asset-Backed Facility with Texas Capital to Accelerate Growth and Expand Retail Dominance
Financing fuels strategic inventory investment and working capital optimization as the family-built brand continues its
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Rhino USA, a family-built authority in truck, towing and off-road adventure gear, today announced the closing of a $15 million asset-backed loan facility with Texas Capital. The financing will be deployed to accelerate strategic inventory investment and optimize working capital as the company continues its rapid national expansion across big-box retail, e-commerce and international markets.
The announcement marks another significant milestone for a company on a breakout trajectory. Rhino USA has doubled revenue in the last two years and quadrupled it over the last three. Growth has been driven by a product line built for real-world performance, an expanding customer base in the millions, and a distribution footprint spanning rhinousainc.com, Amazon, TikTok Shop, Walmart.com and retail locations across the U.S., Canada, the UK and Europe.
For a brand that got its start with a teenager, a pickup truck, and a gap in the market, the trajectory has been anything but accidental. Rhino USA was co-founded by brothers Cameron and Dylan Repic, with their father Ted stepping in as CEO to help steer the company’s growth. A decade later, the company employs more than 90 people and has established itself as a trusted name in their space, with products backed by a lifetime guarantee.
“This financing is a vote of confidence in what we’ve built and where we’re headed,” said Ted Repic, CEO of Rhino USA. “We’ve been on a winning trajectory, and this capital gives us the fuel to sustain that momentum and push even harder. Texas Capital understood our business, our vision and what it takes to win at this level. This collaboration reflects the strength of the platform we’ve spent ten years building, and we’re just getting started.”
The facility was arranged through Texas Capital’s Asset Based Lending team, whose expertise in growth-stage companies made for a seamless process from diligence to close.
“Inventory depth and supply chain agility are how an American brand competes at national scale. This facility lets us invest ahead of demand in inventory, in our U.S. distribution network, and in the people we’re hiring in Central Texas and Georgia. The Texas Capital team understood that from day one, and having a Texas-based financial services firm with national reach matters as we keep building here,” said Jeremy Bell, COO of Rhino USA.
“We are proud to support Rhino USA’s continued expansion with a financing solution tailored to its needs,” said Grant Weiss, Managing Director in Asset Based Lending at Texas Capital. “As the company continues to scale its operations and broaden its market reach, we look forward to serving as a trusted financial partner in the next phase of its growth.”
The relationship also deepens Rhino USA’s roots in Texas, where the company has made its home since relocating its headquarters to Austin. The state has become more than an address; it’s central to the company’s identity and long-term strategy.
Nowhere is that commitment more visible than RhinoWorld™, the company’s newly announced 182-acre brand campus and proving ground being built just outside Austin. The first-of-its-kind adventure campus—featuring an innovation lab, content studio, 8+ miles of obstacle terrain and long-term plans for first responder training and community access—represents what a decade of building the right way looks like at scale. RhinoWorld™ is where Rhino USA products will be born, tested in real-world conditions and brought to life. “We’re only getting started at RhinoWorld™. The site sits in a federally designated Opportunity Zone, which we’re proud of, and we’ve already added three new full-time roles there this year,” said Bell.
With the Texas Capital facility in place, Rhino USA is positioned to execute aggressively on its retail channel strategy, ensuring the inventory depth, operational flexibility and supply chain strength needed to meet growing demand and expand its presence with major national retailers. The infrastructure is built. The brand is proven. And the roadmap ahead is as ambitious as anything in the company’s history.
ABOUT RHINO USA:
Rhino USA is a family-owned adventure gear company founded in Murrieta, California and now headquartered in Austin, Texas. The company designs battle-tested truck, towing and off-road gear built to solve real-world problems and backed by a lifetime guarantee. Known for durable products and personalized customer support, Rhino USA serves millions of customers across e-commerce, retail and international markets. The company is currently building RhinoWorld™ on 182 acres just outside Austin—a real-world hub where products are developed, tested and demonstrated to help customers Worry Less. Adventure More.
ABOUT TEXAS CAPITAL
Texas Capital Bancshares, Inc. (TXSE: TCBI), a member of the Russell 2000® Index and the S&P MidCap 400®, is the parent company of Texas Capital Bank (“TCB”). TCBI Securities, Inc., doing business as Texas Capital Securities, is a subsidiary of Texas Capital Bancshares, Inc., and an affiliate of TCB. TCBI Securities, Inc. is a member of FINRA and SIPC and has registered with the SEC, MSRB, and other state securities regulators as a broker dealer. Texas Capital is the collective brand name for TCB and its separate, non-bank affiliates and wholly owned subsidiaries. Texas Capital is a full-service financial services firm that delivers customized solutions to businesses, entrepreneurs and individual customers. Founded in 1998, the institution is headquartered in Dallas with offices in Austin, Fort Worth, Houston, San Antonio, Chicago, Los Angeles and New York City, and has a network of clients across the country. With the ability to service clients through their entire lifecycles, Texas Capital has established commercial banking, consumer banking, corporate and investment banking and wealth management capabilities. All services are subject to applicable laws, regulations and service terms. Deposit and lending products and services are offered by TCB. For deposit products, member FDIC. For more information, please visit texascapital.com.
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